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Supporting Program

Smart, Targeted and Integrated: Our Exhibitor Marketing Offer

In an uncertain market, the last thing your business can afford to do is disappear from public view. Despite static – or even reduced – marketing budgets, brands need to be marketing more aggressively than ever before. Now is the time to work smarter; allocating budget to opportunities that give you direct access to your target market, repeatedly over a sustained period, and across multiple key channels. Even better if you can optimise your resources by outsourcing this work to teams of external experts – at no additional cost to you.

Messe Muenchen South Africa has taken on the challenge of maximising your marketing budget by curating the most compelling campaign package possible for our IFAT Africa, food & drink technology Africa and analytica Lab Africa stakeholder communities.

In our ongoing quest to deliver more value than ever before, Messe Muenchen South Africa is focusing on a highly targeted campaign to selected, quality visitors; as well as new and enhanced value adds to extend your market exposure.

Every exhibitor at food & drink technology Africa benefits from cross-industry exposure at the complete colocation, as well as a campaign support and value-adds


Media releases:

Our expert writers will interview your spokesman and write media releases in the run-up to the event, highlighting your thought leadership, news and participation in the event. Our marketing experts will then issue this release to selected media channels for publication. – at no additional charge to you

Social media posts – 6-month campaign:

Benefit from multiple pre-event, during the event, and post-event social media posts, with photographs, prepared and shared by our social media department.   

Wrap video clip

Your stand will be included in our professionally edited post-event highlights video, which will be shared with you for use on your news and social channels.

Newsletter exposure

As a partner or sponsor, your branding and news will be included in Messe Muenchen’s newsletter to a high integrity database of qualified buyers, industry stakeholders and decision makers.


As always, you will also have access to opportunities to extend your exposure through:

  • Inclusion in our exhibitor directories
  • Sharing your company and product posts and videos to our social media communities
  • Establishing your experts as industry thought leaders by making them available for our PR and media interviews


Download Your Unique Marketing Opportunities



for exhibitors

for visitors

for the press

At a Glance

food & drink technology Africa (fdt Africa) is a biennial trade fair held in Johannesburg, South Africa. The trade fair and its accompanying program (including a high-quality exhibitor forum) is the third successful offset of Messe München’s drinktec, the world’s leading trade fair in the beverage and liquid food industry.

At a Glance

Returning in co-location

Our growing success in industry has welcomed back the co-location of analytica Lab Africa, food & drink technology Africa and IFAT Africa, bringing together the full cycle of laboratory technology, food and beverage processing, packaging, water treatment, waste management and recycling. Find out more about our co-located events:

analytica Lab Africa IFAT Africa

Book your stand

Secure your participation at fdt Africa 2021 and be part of the countries largest industry specific co-location, held in Johannesburg from 2 – 4 November 2021.

Book your stand International Pavilion

Exhibiting is worthwhile

food & drink technology Africa 2021 is your platform to expand your business opportunities, covering the complete value chain from raw materials, processing, packaging and logistics

Exhibiting is worthwhile

Book your stand

Claim your share of success with an exhibition stand at food & drink technology Africa 2021, the trade fair for the beverage and food industry in Southern Africa.

Application form


The team is always ready to assist with any questions you have.

Exhibitor contacts

Exhibitors of 2019

Our complete Exhibitor List is still avaliable for download

Exhibitor Listing 2019

Reasons to attend

This platform is becoming one of the most important networking and business platforms for the beverage and food industry in South Africa, designed especially for the needs of the Southern African market.

Reasons to attend

Exhibition Network

Find out more about our global events through the drinktec Worldwide Cluster

Worldwide Exhibition Network

Review of 2019

From July 9 to 11, the fourth edition of food & drink technology Africa brought together the beverage, food and liquid food industry in Johannesburg, South Africa.

Final Report

Photos & Videos

Download and use photographs and impressions from our trade fairs abroad in print-ready resolution. We offer a wide variety of material for your work.

Photos and logos

Statements about the Fair

See what our exhibitors of food & drink technology Africa had to say about our 2019 show, premiering for the first time in co-location with analytica Lab Africa and IFAT Africa

Exhibitor Statements 2019

All exh at a glance

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All exhibitors of 20

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